We're building Foes as the solution to an industry full of broken promises.
We're tired of the advisors who leave when the retainer ends.
Agencies that are comfortable executing against the wrong brief.
Seeing armies of consultants being compensated for their hours of activities, not outcomes.
We wake up every day with the belief that Foes is helping build the next generation of the world's highest-performing businesses. This isn't a "brand value." This is our core operational belief that shapes every engagement we take on, every partner we hire, and every client relationship we build.
If you're not interested in this mission you should stop reading beyond this point.
Foes was built on a specific observation: mid-market businesses are generating more marketing data than ever, and less of it reaches the decision makers that need it. Not because the data isn't there. Because marketing, sales, finance, and operations have been optimized in isolation. We spent years watching agencies deliver campaigns with no attribution. Consultants produce roadmaps with no implementation path.
The gap isn't a technology problem.
It is structural, and it compounds.
Creative output was the measure.
Data stayed in campaign platforms, disconnected from revenue.
CRM, automation, analytics:
three systems, three truths, no shared language.
Marketing data never passed to Sales, Finance, or Operations.
No attribution. No accountability.
Mid-market businesses sit on data that never reaches the decision makers that need it.
The Operating Assessment.
Execution against the roadmap.
Embedded fractional leadership.
01
A diagnosis you can act on, not a report you'll shelve.
The Operating Assessment — across five lenses — produces a prioritized roadmap with a business case per initiative. We tell you what to do, what not to do, and in what order.
02
Marketing data that reaches your CRM, finance, and operations.
We close the structural gap between your marketing activity and your business reporting. Attribution that leadership can trust and act on.
03
Systems your team can run when we transition.
Everything we build is documented, trained, and handed off. You gain capability, not dependency.
04
A leadership partner who knows your business from the inside.
We accumulate institutional knowledge and pattern recognition that an external advisor cannot build. We are in the room when decisions get made.
05
Fractional leadership at a fraction of the full-time cost.
A Fractional CMO, COO, or CRO from Foes costs less than a full-time hire and brings cross-functional depth that a single hire rarely does.
06
Candor that most partners won't give you.
We tell you when a strategy is wrong, when a budget is misallocated, and when the problem you think you have is downstream of a different one.
We're operators. We sit inside your business, do the work, and own the outcome. Agencies execute against a brief you hand them. Consultants diagnose and leave the fixing to you. We do both: frame the problem, build the fix, then run it as part of your team until it holds.
Because we don't structure the relationship to end. Every engagement is built to earn its way from a scoped project into an operating partnership, not to expire on a fixed date. We've run with Saberton for three years and counting. Longevity is the business model, not the exception.
Because marketing rarely breaks on its own. A leaky funnel is usually a symptom of a sales process that doesn't convert, a CRM nobody trusts, or a data gap hiding where the real damage is. We run the Five-Lens assessment across financial, operational, sales, marketing, and technology before we touch a single campaign, so the fix targets the actual cause, not just the part you can see.
It means we show up in your meetings, work in your systems, and make calls within an agreed authority, the way a member of your leadership team would. Hours are scoped and staffed to the workstreams we agree on, in writing, before we start. No vague retainer, no guessing what you're paying for.
Most "before" was an agency running a brief or a consultant handing you a deck. Neither one owns what happens after delivery. We stay in the business, accountable for the outcome, not just the output. If it doesn't work this time, that's on us to fix, not on you to implement.
The Operating Assessment — across five lenses — is how every Foes engagement starts. You leave with clarity on what to do, what to stop, and in what order.