Paid media judged by the pipeline it produces.

Paid channels managed as part of a full-funnel system, not isolated from organic and lifecycle.

Map your funnel gaps →See the Saberton case study

What this is

Paid media works when it answers for pipeline.

Ad platforms report what they can see: clicks, cost per click, and the conversions they claim for themselves. Those numbers can look healthy while pipeline stays thin. We run paid media as one part of your funnel. First we agree with you what counts as a result and track it past the click into your CRM. Then we send paid traffic to pages and follow-up built to convert it. We manage the campaigns ourselves, as part of your team, so the person adjusting spend also answers for the pipeline number.

Paid media runs inside the Marketing Operations pillar. It shares tracking, landing pages and audiences with SEO, lifecycle and CRO, under one Fractional CMO. Budget can then move to whatever produces pipeline, and the search terms that convert in paid can inform what we build organically.

Built for businesses where the pipeline exists but conversion is the constraint — not for early-stage companies still finding product-market fit.

Who this is for

VP Marketing with a traffic-to-lead gap

Ops leader managing a multi-step sales funnel

How we approach it

Track the result before we scale the spend.

Define a paid result

We agree what a result is, tie it to pipeline and revenue, and fix the tracking so each dollar of spend can be followed to an outcome.

Audit where budget goes

With trustworthy tracking in place, we look at which campaigns earn their cost and which ones report conversions the CRM never sees.

Launch with landing pages ready

Campaign structure, creative direction and landing pages are built together, and the lifecycle follow-up for new leads is in place before spend starts.

Reallocate on pipeline

Ongoing management as an embedded function. Spend moves toward the campaigns that produce pipeline, and reporting shows revenue next to the platform's own numbers.

Stack fit

We operate in your tools, not ours.

No migration, no rip-and-replace. We work inside the stack you already run, and getting an underused tool actually driving the funnel is often the fastest win on the roadmap.

CRM & RevOps

Marketing Automation

Analytics & BI

Integrations & Data

Start with the diagnosis

Is your ad spend tied to pipeline?

The Operating Assessment follows paid traffic through conversion and sales follow-up, so you can see what your spend produces once it leaves the ad platform. You leave with a prioritized roadmap. No commitment to proceed.

Book a 30-min intro

Know what you need?

Scope a paid media engagement.

If you already know paid media is the gap, skip the full diagnostic. Tell us which channels or campaigns are not performing and we will scope a focused engagement directly.

Talk to us about paid media