Multi-touch attribution built for the actual buyer journey, not last-click assumptions. Tells marketing which channels deserve investment and which are taking credit they didn't earn.
Attribution sits in the Data Intelligence pillar and depends on its measurement layer. The data quality audit that fixes tracking and definitions also feeds the model, so channel credit lines up with the revenue numbers finance already reports. For a multi-channel business, attribution modeling runs alongside that implementation work.
Built for businesses where the pipeline exists but conversion is the constraint — not for early-stage companies still finding product-market fit.
Using your CRM as the record, we trace how closed deals actually progressed across channels and teams, from first touch to signed revenue.
We fix missing source capture and link marketing touches to CRM records, so each deal carries the full history that led to it.
We build the model, then compare its output with closed revenue and with the sales team's own view. Where they disagree, we find out why.
We keep the model current as channels change and bring its findings into budget planning, so spend follows what the evidence shows.
No migration, no rip-and-replace. We work inside the stack you already run, and getting an underused tool actually driving the funnel is often the fastest win on the roadmap.
The Operating Assessment checks how your numbers reconcile across marketing, sales and finance. You leave with a prioritized roadmap and a clear view of where your current attribution misleads you. No commitment to proceed.
Book a 30-min introIf you already know attribution is the gap, skip the full diagnostic. Tell us where the marketing and finance reports disagree and we will scope a focused engagement directly.
Talk to us about Attribution