Jared Kwart

Jared Kwart is a marketing strategist who believes most mid-market companies are being underserved by an industry more interested in selling software than solving problems. At Foes, he leads marketing strategy, operations, and the data infrastructure that connects the two: building the systems that turn marketing from a cost center into a measurable growth engine.

His career is a straight line through Canada's largest brands. He spent nearly four years at PepsiCo Canada managing the Spitz, Tostitos, and Ruffles portfolios, owning P&L, innovation pipelines, and national brand activation programs including strategic partnerships with the Toronto Blue Jays, NHL, NFL, and CFL. From there, he spent nearly five years at George Weston Limited and Loblaw, progressing from Brand Manager (ACE Bakery) to Senior Director of Marketing, where he led cross-functional strategy across nine product categories and built the marketing team for the Meal Solutions portfolio. Before that, he ran national promotions at A&W Food Services of Canada.

The shift from brand-side to growth operator happened deliberately. Jared moved into startup marketing at Second Closet, where he built the full acquisition and retention engine across B2B and DTC channels, implemented the marketing tech stack from scratch, and launched two new markets. He then brought that performance lens to No Fixed Address (one of Canada's top independent agencies) as VP of Performance, Growth & Acquisition before co-founding Foes.

At Foes, Jared owns strategy and execution across the firm's most complex client relationships. His work spans marketing operations, SEO, CRM architecture, sales enablement, and performance analytics. The common thread is connecting what a business spends on marketing to the revenue it actually generates. His approach is rooted in radical candor, rigorous analysis, and a conviction that if you can't measure it, you can't improve it.

He writes about marketing strategy, budget allocation, and lead generation for mid-market companies.